Marcus Chao Ph.D.
CHINA: "Corruption Threatens China’s Future" report. 8-page report by Carnegie Endowment for International Peace.
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backCHINAtalk June, 2012
How US Automotive Manufacturers Can Improve Sales of Premium Cars in China
The outlook of the US automotive industry in China 2012 is currently very good. Chinese streets are becoming saturated with European, especially Germans cars, and the preferences of premium car buyers in China are changing in favor of US car brands. Large, robust cars and SUVs are selling increasingly easier, as these cars’ features are especially useful to buyers in booming hinterland provinces of China. But at the same time, competition is getting stronger. How can US manufacturers increase the attractiveness of their offers?
“The US-Automotive Industry in China 2012 - Outlook and Recommendation” contains a market analysis of the Chinese market for luxury cars and how US automotive manufacturers are performing in comparison to manufacturers of other car exporting countries. The conclusion of this 12-page report is a recommendation as to where US automotive manufacturers should invest their attention in order to ensure their ongoing success in China.
Add expertise to your organization by reading and sharing this well-compiled report, researched from exclusive sources such as Chinese industry associations and chambers of commerce.
- Complete picture of the market development in hard figures (Page 5-6)
- Get to know your target client: What is the Chinese premium car buyer all about? (Page 3)
- The SUV-craze: Why even Lamborghini had to come up with their own SUV-model to compete in China. (Page 7)
- Recommendations manufacturers must acknowledge, based on experts’ opinions about the future market development and why “dragon stitching on covers” is sure to not cut it any longer further down the road. (Page 9)
To download 12-page report, please click here.
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