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back to index backASIAtalk June,  2012


Asean Automotive Monthly: Executive Summary - April, 2012

Ford Aims Big In Asean With New Thailand Plant.

Two years ago, Ford jumpstarted its Southeast Asia sales with the introduction of the Fiesta sedan and hatchback models in the second half of 2010. The introduction expanded Ford’s annual sales in the region by 81%, up from just 39,000 units in 2010 to 71,000 units in 2011.

Importantly, the Fiesta launch also signaled Ford’s renewed focus in a growing region of 500 million people, which has become more integrated since the Asean Free Trade Area became fully effective in January 2010. And the region is moving towards further integration by 2015 under the Asean Economic Community agreement.

No doubt China will remain at the core of Ford’s Asia Pacific and Africa operations. However, other emerging Asia markets including India and Asean are gaining in importance.

By 2015, Ford is planning to open eight new manufacturing facilities in Asia Pacific and Africa including its newly inaugurated Ford Thailand Manufacturing (FTM) plant.

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Source: LMC Automotive - GAI





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