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back to index backEUROtalk May,  2012


Developing a Market Entry Strategy for Central & Eastern Europe

Central & Eastern Europe is among the world’s most dynamic regions. CEE countries are solidifying their transition to market economies and many have become EU members. The region’s growing number of middle-income consumers, attractive labour markets and major infrastructure investment supported by EU funds are raising strong interest from investors worldwide.

While the region’s appeal is justified, challenges exist and entry requires local research and careful planning. This brochure outlines the region’s opportunities and challenges and highlights the broad scope of KPMG services present in CEE, spearheaded by our Strategic & Commercial Intelligence team.

To download 16-page report, please click here.

Source: KPMG - GAI





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