Marcus Chao Ph.D.
CHINA: "China Automotive Monthly: Executive Summary (May 2011)". 8-page Exec Summary by J.D. Power Asia Pacific.
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backCHINAtalk May, 2012
China Automotive Monthly: Executive Summary (April, 2012)
Sailing in Storm Seas.
In 2011, a total of 850,000 vehicles were shipped out from different harbors in China to the world. This was a 50% increase over the previous year. They contributed US$ 11 billion to the country’s trade balance, up 57% from 2010. With most of the Chinese home-grown brands are suffering to some extent from declining market share in the domestic market, the surging exports might help them to counter this decline.
Chery, the largest Chinese carmaker, recorded sales of 642,000 units in 2011, down 6% year on year. Its export volume reached 160,000 units, one-quarter of the company’s total sales. In July, a US$ 400 million fullyowned factory with a complete production line was set up in Brazil. It became the Wuhu-based carmaker’s 17th overseas plant. While this growth and investment is happening internationally, the company announced it would drastically reduce its investments for on-going R&D projects for the local market.
Great Wall Motors, the second largest vehicle exporter, shipped 83,000 units to 128 African, European, Asia Pacific, Middle Eastern and Latin American countries. Its export volumes accounted for 17% of its total 487,000 sales in 2011. It also owns 12 production facilities overseas.
Most global players started to approach overseas markets only after seizing a robust market share at home. In contrast, more and more Chinese OEMs are putting more resources outside of China. As many have yet to secure a strong foothold in their home market, it could be a considerable risk to focus so much overseas.
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Source: LMC Automotive - GAI
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