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back to index backLATINtalk May,  2011


Best Selling Cars Around The Globe: Mexico, Nissan’s Kingdom

After Argentina and Brazil some weekends ago, our whirlwind tour around the globe takes us back to the American continent this weekend, further up north, on a visit to Mexico.

Now if Mexican cars don’t excite you as much as a plate of nachos, that’s ok! There are 153 other países to explore in my blog. You will enjoy it mucho mucho, te lo prometo!

After a peak at 1.140 million units in 2006, the Mexican new car market had been slipping down, accelerating its fall to minus 26 percent in 2009. The drop was halted in 2010 when the market grew 9 percent at 820,406 registrations. So far, 2011 is looking pretty good too, with a 12 percent increase over the first quarter.

If you have never been to Mexico, this will surprise you: Mexico is the country in the world where Nissan is the most successful! Yep, it’s not Japan, and it’s not even an Asian country. Celebrating its 50th anniversary in the country this year, Nissan is by far the best selling brand in Mexico with a 24 percent market share during the first quarter of 2011.

Nissan is so popular in Mexico that partner Renault launched some of its models under the Nissan brand, just there. In 2002, the Renault Symbol was released as the Nissan Platina, to some success: the model was number 2 in 2005 and 2006.

To read entire article, please click here.

Source: The Truth About Cars - GAI





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