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CANADA: "Canada: Taxation of cross-border mergers and acquisitions" report

CANADA: "Canada: Taxation of cross-border mergers and acquisitions" report. 18-page report by KPMG.

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back to index backAMERItalk February,  2005

10 essential tips to ensure your press release makes the news

•  Make sure the information is newsworthy.

•  Tell the audience that the information is intended for them and why they should continue to read it.

•  Start with a brief description of the news, then distinguish who announced it, and not the other way around.

•  Ask yourself, "How are people going to relate to this and will they be able to connect?"

•  Make sure the first 10 words of your release are effective, as they are the most important.

•  Avoid excessive use of adjectives and fancy language.

•  Deal with the facts.

•  Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

•  Make sure you wait until you have something with enough substance to issue a release.

•  Make it as easy as possible for media representatives to do their jobs.

Source: - GAI

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