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A new relationship - people and cars in India

How Indian consumers want cars to fit their lives.

Driving in the next decade
Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of more than 16,000 consumers indicates that people will engage with cars and cars with people in new ways. The car will remain a key fixture in personal transportation. For Indian consumers, owning a car is an important aspirational goal; however, they don't necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform Indian consumers' lives and expectations.

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