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back to index backCHINAtalk December,  2016


Three ways executives in China will adapt to new market realities

Ask executives how much they expect China’s GDP will grow over the next three years...

And the projections fan across the chart. Ask what they think it will take to compete and a clearer pattern emerges despite the wide uncertainty in the macroeconomic environment.

Business leaders, both domestic and foreign, whether bulls or bears on China’s economic growth, are gravitating toward three strategies, a new survey of over 1,100 CEOs from May-July shows. Over the next three years, executives want to work more in partnerships, build up their brand and find ways to reach customers beyond the coastal megacities. The only difference is that the more a CEO sees China’s growth rate stabilizing, the more aggressive the adjustment the CEO is planning. The most optimistic stand apart in one area: They are more likely to rely on their capacity to innovate.

A third of all CEOs (34%) with operations in Asia-Pacific Economic Cooperation (APEC) economies expect China’s GDP to grow less than 5% a year over the next three years, including 27% of China CEOs. These executives are below consensus economists’ estimates of growth of around 5%–7% a year, averaged over the next three years. Half of APEC CEOs fall into this consensus range. The official growth target is for at least 6.5% growth this year. Most economists expect the pace to start to slow next year.

These findings reflect some difficult operational conditions for business in China. Executives don’t naturally seek to share profits with partners or worry as much about the brand when visibility, as some executives like to say, is good. At the moment, CEOs are clearly working with a range of scenarios.

To read entire article, including viewing survey findings, please click here.

Source: PwC China - GAI






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