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back to index backCHINAtalk December,  2016


The Case For Optimism In China's Machinery Market: Premiumization, Services and Local Competitors

Prompted by China's New Normal, the machinery market in China is entering a new phase of development and growth, but perhaps not in the places most international machinery companies are looking.

Premiumization and services will play increasingly important roles by providing machinery players with lasting avenues for growth if approached correctly. But should foreign players fail to deliver the right goods or services, they will find themselves exposed to lurking local competitors who promise to eat away at their high-end market.

In this article Franc Kaiser explores ways companies can harness the premiumization and services trends for growth, while also sharing a warning about local competitors.

To download 6-page report, please click here.

Source: InterChina Consulting
- GAI





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