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LATIN AMERICA: "Doing Business in Mexico 2017 (Guide)"

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back to index backLATINtalk December,  2016


In-Vehicle Connectivity to Propel New Growth Opportunities for OEMs in Latin America

Latin America (LATAM) will have over 8.5 million connected cars on the road by 2023. Increasing in-vehicle connectivity to enable value-added services, infotainment and next-generation human-machine interface features will encourage partnerships across the value chain that offer connected solutions. This, in turn, will propel the penetration of connected car solutions and drive innovation and novel revenue streams across the region.

"The automotive value chain is looking to value-added, real-time remote services; vehicle diagnostics; emergency and crash assistance; and concierge services to influence consumer loyalty and build revenue streams," said Frost & Sullivan Intelligent Mobility Program Manager Yeswant Abhimanyu. "Original equipment manufacturers (OEMs) are shifting to a free trial and renewal subscription business model to attract customers and edge out competition."

The OEM Strategies for Connected Cars in LATAM by 2023 analysis forms part of Frost & Sullivan's Automotive & Transportation Growth Partnership Service program. This includes topics such as In-Vehicle Infotainment (IVI) systems, application interfaces and automotive application stores, human-machine interface options, safety, security and vehicle relationship management (vRM)-based telematics services, wireless technologies, cooperative systems (V2X) communication, and vehicle active/passive safety and automation.

Source: MarketWatch - GAI





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