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back to index backCHINAtalk April,  2007


A Look Into Sourcing from China

Survey shows more mainland China manufacturers expect to raise export prices in 2007, express stronger outlook for higher export growth.

Seventy-six percent of mainland China manufacturers expect to increase export prices in 2007 according to Global Sources' Fourth Bi-Annual China Supplier Survey . This compares with 70 percent in Global Sources' previous survey for the first half of 2006.

For this survey, Global Sources conducted in-person and phone interviews with 509 mainland China exporters. The firm said the China Supplier Survey aims to give buyers who source from the region a look at pricing, capacity and production trends in the next 12 months.

"Price competition is the top concern among mainland China's exporters," said Global Sources' general manager of Content Development Michael Kleist. "Another major challenge is the cost of key raw materials. The greatest increase was seen in brass, which last year tripled from its May 2005 level."

Among the surveyed suppliers' biggest challenges ahead:

    * 35 percent cited price competition;
    * 34 percent indicated higher material costs;
    * 16 percent said design copying/piracy;
    * 11 percent cited labor shortages; and
    * 5 percent said stricter overseas standards.

Kleist added: "Despite higher costs and lower margins, most manufacturers are planning to limit prices increases to less than 10 percent to compete for buyer orders.

A high number of manufacturers in the survey indicated that the appreciation of the yuan is not a major concern. It only has a small impact on the cost of finished goods and can easily be overcome by strengthening competitive advantages in other areas, according to Kleist.

Positive outlook: 78 Percent Expect Large Sales Increases vs. 68 Percent in Last Survey

The results of the survey indicate that suppliers are more positive about export growth than in the first-half 2006 survey.

"In this survey, 78 percent said they expect sales will increase by 5 percent or more in the coming 12 months," Kleist reported. "In the previous survey, only 68 percent projected this level of growth.

Additionally, more than 41 percent of respondents plan to increase production capacity by more than 20 percent. That compares with just 32 percent planning such increases in the previous survey.

"With sales targets and capacity plans up significantly from the last survey, it would appear Chinese suppliers feel they can maintain solid growth despite higher prices," said Kleist.

Nearly Half of Manufacturers Targeting Exports to the EU

Because shipments to the EU generate the highest margins, nearly half of manufacturers are focusing on exports to the region.

"Even the higher cost of complying with the EU Restrictions on Hazardous Substances (RoHS) hasn't deterred suppliers," Kleist noted. "In fact, many medium and large exporters welcome the restriction as an opportunity to grow exports, as competitors unable to meet the requirements drop out."

Among suppliers' export targets for the next 12 months:

    * 49 percent plan to target the EU;
    * 25 percent plan to focus on the US;
    * 10 percent plan to target Asia; and
    * 7 percent plan to focus on the Middle East/Africa

The remaining 9 percent expect to focus on European (non-EU) and other countries.

Manufacturers surveyed produce air conditioners, automotive lights, ceiling light fixtures, eyewear, leather garments, massagers, pet products and solar panels.

Source: Supply & Demand Chain Executive - GAI


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Other articles from the same issue (April,  2007).

A New Era for Chinese Vehicle Manufacturers
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Future drivers of the China automotive industry
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Japanese Makers Have Guangzhou Poised to Surpass Shanghai as Auto Capital of China
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Ten Essential Elements for M&A Success in China
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Education: expat MBAs see brighter future back in China
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Dissatisfaction With Pay, Benefits Widespread in China
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Services – Is China set for that Great Leap Forward?
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China's state-owned enterprises: Board governance and the Communist Party
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Global R&D: Where to place the bets?
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Regus Group opens largest centre in the world in Shanghai
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China faces "grim" employment situation in 2007
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Synergy or Misery?
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China RoHS and beyond - interview with Underwriters Laboratories
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